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What satellites have done for the prediction of storms, brain imaging has done for business brains. It matters when you understand why you do the things you do.
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NBG has specific brain-based coaching methodologies to address a multitude of human variables that impact strategy and business.
Only 30% of strategies are successfully executed, and most CEOs believe that of those that are, the process is too slow. The basic fact is that strategies are usually paper-based plans that have to be executed by people and that trying to execute a strategy without optimizing learning (as opposed to listening) strategies compromises the efficacy of that plan. Brain science as a vehicle for the delivery of training and coaching offers the following unique advantages to help accelerate strategy:
Re-packaging
Coaching is creating a context for change. Context is coaching is created through language. Most leaders are tired of old-style messaging (e.g. difficult conversations.) Thus, the delivery of training or workshops based on these older methodologies compromises learning and change. In creating boredom, it decreases retention and application of information learned. Brain science offers the ability to present important concepts in a new and fresh perspective to enhance learning. EXAMPLE: Instead of talking about habits, we may talk about brain-based conditioning.
Image-based learning
Brain-science offers easy-to-grasp methods of image-based learning that transcend the word-based learning for which many leaders do not have the time. Image-based learning accentuates retention and application. EXAMPLE: Showing people what happens in the brain with collective as opposed to egocentric behavior creates a memorable impact.
Learning about unconscious elements
Brain-science allows learners the capacity to reflect on how the unconscious can impact simple strategies (see below.) EXAMPLE: Understanding that unconscious fears such as fear of success may impede development allows learners to explore counterintuitive territory.
Answering “why”
Brain science allows people to understand the basis for their behavior. This understanding helps them to cement the learning and application and provides tangible concepts to hold onto especially where people tend to ignore “soft” variables. EXAMPLE: Knowing how to effectively use cognitive and emotional empathy in the brain may help learners understand why they need to switch strategies in negotiations.
Working with different types of leaders
Often the language of executive coaching makes it difficult to work with narcissistic leaders. By focusing on “the brain” rather than behavior in isolation, narcissistic leaders are more open. EXAMPLE: When talking about the need for empathy and trust, narcissistic leaders may feel blamed. By focusing on the positive impact of these variables using brain science, leaders are able to open up more to these ideas.
Environmentally matched language
In scientific environments, brain science increases the feeling of working as a team and provides a common metaphor for understanding. EXAMPLE: Doctors, administrators, scientists and engineers have a deep appreciation for mechanism-based explanations.
Brain-based strategies
Brain science allows for unique and more accurate strategies to be developed. EXAMPLE: Rather than simply talking about visualization, research emphasizes specific brain-based elements that can enhance the visual aspects of planning.
Research-based
In a medical environment, there is a significant emphasis and buy-in when research backs up concepts. Brain science is based on research that helps increase trust in the learning process. EXAMPLE: Talking about emotional and social intelligence can be difficult for more concrete thinkers to grasp. However showing how these impact the brain can be very helpful in tying in these concepts to concepts related to business (e.g. motivation)
