Some may say that contacting a lead is the first step to closing a sale, but we would argue that the sale is actually happening when the idea for the product is born. If you can attach value to your idea and then figure out how to make it into something that is worth buying – or at least looks like it can be bought – you have begun the process of selling 1. But selling is not a guarantee that someone is going to buy, and closing a sale is one of the most difficult challenges that many companies face. What factors increase the chances of closing a sale? What does the brain have to do with this?
One of the factors that increases the chances of closing a sale is frequently activating both social and work networks. Somehow, this increases selling effectiveness 2. Please sign in to read more In addition, being familiar and in possession of of the art of persuasion can help 3. For this, people use sensory appeal (e.g. smell), emotions, science, rational appeal and vanity. Another factor that increases the chances of closing a sale is credibility of the product 4. External stakeholders can influence this perception considerably.